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NOTES FROM THE BOUTIQUE FLOOR

A Fond Farewell to Doncaster – and a Bright New Chapter in Lincoln

In this issue

After many incredible years filled with “yes!” moments, happy tears, and unforgettable memories, we’re bidding a heartfelt farewell to our Doncaster boutique. As of 1st December 2025, our doors in Doncaster have officially closed.

This decision didn’t come lightly. Doncaster has been our home, our heart, and the place where we’ve had the honor of dressing hundreds (if not thousands!) of beautiful brides. To every bride, friend, mum, nan, and bridesmaid who’s visited us over the years – thank you. Your support and love have meant more than words can express.

But while we say goodbye to one chapter, an exciting new one is already well underway. Our Lincoln boutique is open, thriving, and ready to welcome you!

image shows a rack of bridal gowns at jayne's bridalwear

With even more gown collections, spacious fitting rooms, and our same amazing team, the Lincoln store is the next step in our journey.

To celebrate the legacy of our Doncaster location, we’re hosting an exclusive clearance sale starting 17th July.

You’ll find designer wedding dresses starting at just £499, including plus-size styles, as well as deep discounts on veils, accessories, and up to 80% off occasionwear. These pieces are available for immediate takeaway, and when they’re gone, they’re gone.

So if you’re still searching for “the one,” this is your moment to find it at once-in-a-lifetime prices. Book your appointment now! 

Aside

The VIP Experience

The appointment you'll never forget.

Our boutique is yours alone for two unhurried hours. A glass of champagne. Your closest people. A stylist who has been pulling silhouettes for brides since before you were engaged.

This is not a fitting. It is the beginning of your wedding day.

  1. Sole use of the boutique, by appointment only
  2. A dedicated stylist & two hours of your time
  3. Bollinger on arrival — for you and up to six guests
  4. A handwritten card from the team afterwards

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